TED Women, what to wear?

How many of you enjoy packing for work related travel? According to all women I have talked to, my conclusion is, only a few. Sometimes you end up with unconscious shopping because you did not pack what you needed?

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You might look much forward to the events, workshops, dinner, public speaking and so on, also+ you might have a lot of work related stuff to prepare. Would it not be great to have someone help you pack for a travel like that?

As a personal stylist that is one of the things I help people with. Just recently I helped Rachel Montagu to plan her outfits before a trip to Palm Spring to attend TED Women.
Rachel gave me some input on how she wants the outfits make her look and feel, amongst them where comfy and fresh.
I have helped Rachel before, planing outfits before photoshoot for her webpage. My thought this time was that some of that styles are a part of her branding, therefore some of those clothes should be used during TED women.

For the 3 days conference I base the outfits on some of the outfits used before, only the last shoot was during winter time in London, now, outfits must be suitable for a norwegian like summer temp in Palm springs. We made a plan for those outfits, including some new clothes I thought might suit Rachel, and can be used with the clothes she already have. During this prosess we found there was something missing in her wardrobe to complete the look, to mix and match tops with either skirt or trousers. The goal is to travel light, but with options to make new outfits by the items she brings with her. We worked so fast and effective to come to conclusions on those outfits that we forgot to take pictures.

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